We are way past the times when sports franchises, leagues, and sports betting operators had to act coy around each other. Today, everyone from media conglomerates to the main governing sports bodies to colleges have embraced sports betting as an indelible part of the experience, and that is okay. Betway and the Milwaukee Bucks are the latest to seek closer ties.
Bucks and Betway to Collaborate on Numerous Initiatives
The latest partnership between Milwaukee Bucks and Betway, a Super Group-owned betting giant with a global reach, has been a cause for celebration for both organizations. As a result of the collaboration, Betway will be the official gaming partner of the Bucks internationally.
This would come with many synergies between the two companies’ offers, including digital assets, signage, social media campaigns, and more. Betway’s brand and logo will be visible across the Fiserv Forum, the Bucks’ home arena.
The partnership also follows similar agreements with eight other NBA franchises, making Betway one of the most prominent operators in the National Basketball Association. Fans are also cozying up to the betting giant, known for competitive lines and numerous odds boosters extended on individual events.
Move Welcomed by Both Companies
Commenting on this partnership, Bucks chief business development and strategy officer Matt Pazaras said:
“We’re thrilled to partner with Betway and bring their world-class brand to Bucks fans. Betway has been a fantastic partner to work with from the start, and we look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”
Milwaukee Bucks chief business development and strategy officer Matt Pazaras
Betway CEO Anthony Werkman welcomed the development as well. He said that the company was pleased to be teaming up with the Bucks and adding them to Betway’s family of partners. He commended Milwaukee on their strong season in the NBA so far.
Betway has had a busy month so far in February. The company teamed up with five 7BALL Chilean soccer teams earlier this week and the Ghana Women’s Premier League last week.
